Independence Day Celebrations at Dolmen Malls #HamariPehchan

Dolmen Mall, Pakistan’s first international standard mall, is famous for being at the forefront of every major national celebration. With every event, they have continued to raise the bar when it comes to family entertainment and shopping in Karachi.

 
As our Independence Day approaches, we see the city changing itself to represent the colours of Pakistan, and Dolmen did not stay behind in giving its visitors a flavour of patriotism. This year, their theme, ‘Dolmen loves Pakistan’, was weaved around the concept of #HamariPehchan aimed at giving people a chance to celebrate Pakistan’s identity. Spanning across all three malls, namely Dolmen Mall Clifton, Dolman Mall Tariq Road and Dolmen Mall Hyderi, the event kicked off on 12th of August 2016.

“Living in a time where there is so much uncertainty and negativity surrounding our identity as a nation, we wanted to celebrate the achievements and entertainment aspects of Pakistan which we are known for. These things are relatable to the older as well as the younger generation of this country and they need to be celebrated. This is what makes us proud as Pakistanis,” said Anum Nadeem, Marketing Head of the Dolmen Group at the event.

A weekend worth of activities were executed in all its patriotic glamour and glory. For this, the mall was draped in shades of greens and whites. The walkways saw magnificent replicas of the country’s monuments. From live murals of national heroes to specially dressed guards standing and saluting the customers, the entire mall gave off 14 th August vibes. The main atrium was designed to take the mall-goers on a photographic journey through Pakistan and its rich culture. Adding to the desi feel, a dhaaba was set up by Chai Wala offering fresh parathas and chai for all those craving for a cup of tea, Pakistan’s undisputed favourite drink. Folk music and a special Azadi Bazaar selling flags, badges, and other patriotic merchandise set the right mood to the three-day event.

 
To mark the eve of Independence Day, a grandiose performance by Sounds of Kolachi dazzled the audience. The soulful music melted into the beautiful notes of our National Anthem at precisely 12 AM, amidst a shower of confetti while the guards raised the flag and saluted. The moment was breathtakingly beautiful.

 
 
On the same night, visitors at Dolmen Mall Tariq Road were enthralled to find Noori performing live and did not shy away from fully enjoying patriotic beats.

On the digital front, an instagram competition was hosted, allowing amateur photographers to showcase their talent. Top three photographs were selected and awarded with prizes. More prizes awaited all those who visited Dolmen wearing green. Shoppers and visitors were, thus, pleasantly surprised at various occasions.
 

As another successful event comes to an end, Dolmen stands tall and proud; the management determined to keep providing more quality events and celebrations to its visitors. Let’s wait to see what they have in store for the next event!

Team TDF with Bloggers

For more information, visit:
https://www.facebook.com/dolmenmall
https://www.twitter.com/dolmenmalls
https://www.instagram.com/dolmenmall

Till next time. :)

Activists in Pakistan Participate in Global Zero's Ride Around The Bomb Activity - #EliminateNukes #KeepUsSafe

In 25 Cities Worldwide, Thousands Rally against Nuclear Weapons on 71st Anniversary of Hiroshima and Nagasaki Bombings

More than 70 years later, nuclear weapons remain our greatest liability.

“Who will keep us safe?”

Marking the 71st anniversary of the bombings of Hiroshima and Nagasaki, thousands of Global Zero activists will participate in a global day of action calling for an end to the nuclear threat.

Activists came together on August 6 2016 in different cities to remind world leaders that nuclear weapons were designed to wipe cities like ours off the map -- and they must be eliminated. 

Activists from four major cities of Pakistan had tour/ride/hike in Karachi, Lahore, Faisalabad and Islamabad, tracing the blast of a “small” nuclear weapon and highlighting the zone of devastation in which most injuries would be fatal, overwhelming any possible humanitarian relief efforts.

“We live in a world still recovering from cold war politics, and nuclear weapons are horrific relics of that time. We cannot afford to continue on this trajectory of clinging to outdated weapons that jeopardize our security every day. Whether by accident or design, entire cities could be erased in a matter of minutes, ending human civilization as we know it.” said Haneen Khalid, South Asia Field Organizer at Global Zero.

“A world in which our safety hangs in the balance is not a world we want to leave behind for future generations. The time to take action to protect our safety is now.”

In 25 cities around the world, including 4 in Pakistan, 3 in India, and 17 in the US, grassroots activists will demand action to eliminate all nuclear weapons everywhere as they “Ride Around the Bomb.” The demonstrations also come at a time when President Barack Obama, facing public pressure to live up to the nuclear commitments he outlined in Prague in 2009, is reportedly considering a series of executive actions to reduce the global nuclear threat, including a bold reform that would end U.S. policy permitting first use of nuclear weapons.

Highlights:

FIND A “BIKE/RIDE AROUND THE BOMB” EVENT HERE:

http://www.globalzero.org/ride‐around‐the‐bomb

About Global Zero:

Global Zero is the international movement for the elimination of nuclear weapons. It is led by more than 300 eminent world leaders and backed by half a million citizens worldwide. For more information, please visit www.globalzero.org

For more information, or for interviews with Global Zero leaders, please contact Haneen Khalid at 0301‐540‐7927 or by email at hkhalid@globalzero.org

United For Healthier Kids For A Healthier Future Healthier Pakistan. #U4HKAajSe

Life is a mess  we all know that, but when it comes to health may it be ours or somebody we know, or our child's (I am not a wife yet) its very difficult to judge that what messy health we have or given to someone.

Nestlé Pakistan initiative United for Healthier Kids is a great step to spread the write word and thought and held a sneak peak of the movement for bloggers from Lahore. The movement aims to instill healthier habits in children.  It was launched at an event in Islamabad where various partners came together to pledge “Behter Kal, Aaj Se” – a better future for Pakistan’s children.

I was very excited and felt honored that I got the chance to be a part of this bloggers meet up event that took place in Pearl Continental, Lahore attendees were many Fancy Bloggers, Twitter Celebs and Media.

United for Healthier Kids is a behavior change movement for children aged 3-12 years, where partners such as Nestlé Pakistan, Ministry of Planning, Development and Reform, Lahore Grammar School, Jang Media Group, Geo Network, Service Sales Corporation, Silver Oaks School and Parwaan, among others. The movement aims to help parents establish healthier eating, drinking, and lifestyle habits in children through game-changing education and fun ideas to inspire action and influence behavior.

The nutritional and health conditions in Pakistan have reached an alarming level over the past decade. Currently, Pakistan has the third highest number of children suffering from stunted growth;

A Studies say that

• 43.7% children in Pakistan have stunted growth.
• 62% are severely anemic due to several reasons.
• 54% children are not rehydrating themselves properly.
• 31.5% are found to be underweight.

The United for Healthier Kids movement will work closely with its partner organizations to address three major behaviors –

Move More Sit Less- Child learns from home. If you are active enough than your child can be faster than you instead of being a water cough sitting at the corner with an electronic gadget and refusing to even drink water by himself self. We have to create an environment where we build outdoor activities for our children and make sure they exercise enough so stay healthy.

Choose to Drink Water - Water is the basic necessity of life, and make sure to drink water when you or the child is thirsty. Canned Fizzy drinks and Flavored Juices are no less than harm to our health. Many Kids and grown ups don't drink enough water throughout the day. Healthy kids drink lots of water so that they stay fresh and hydrated. Help your kids build a healthy water drinking habit.

Choose Nutritiously Varied Food Options - Junk is going to remain Junk whether its prepared at home or made by a XYZ frozen items. Offering Nuggets, Fries and Burgers to the child when he's hungry is more than worse you could to harm your child's health. 'I never got the concept of when a child weeps and all a Mother can do is offer junk. Why? I that how busy today's parents are?' Children need to eat the right kind of food so they can stay ahead in school.

So by not only creating awareness and educating parents’ on different obstacles but also outlining proposed solutions for raising healthier kids is the aim Nestlé Pakistan is focused in right now.

With a sneak peak of the bloggers engagement featured a ‘Twitter war’, a quiz, musical chairs and Misbah pushup challenge which made the event all the more fun!

Nestlé Corporate Media Manager Attiqa

Feedback wall

 

Abrar's Point-of-View

oh yes, that's me the tiny one.

Musical Chair

Misbah push-up challenge

Make it cheez with TDF

goodies

Join the moment on #U4HKAajSe or give a missed call on 8345

Social Sites: Twitter | Facebook

Keep your decisions wise so you don't have to pay the price.

Cheers!

Beauty Hooked Presenting You The Miracle Transformation Master Class by Amina Raja

Bringing you the Magical Makeup

The beauty industry in Pakistan is disrupting as we speak. For the first time in Pakistan beauty

experts are expanding their vision by bringing international trends in beauty marketing to

Pakistan, spreading their beauty and product expertise, and investing in bringing on board

professional organizers to change the way they spread beauty and their brands to users. 

The “Miracle Transformations” Master Class conducted by one of Pakistan’s most well known makeup artists and influencers, Amina Raja in Lahore is a case in point. Amina Raja joined hands with Sahr Said, CEO of the Beauty Platform, BeautyHooked to envision, choreograph and execute

Pakistan’s first ever, large scale, interactive, hands on and glamorous beauty & makeup

workshop in Lahore. The vision was to empower women to express their beauty as subtly or

dramatically as they wanted, helping them create signature looks, with tested and endorsed

beauty products, with no limits to creativity. This concept and execution is sure to change the

way, and scale, at which makeup is taught and perceived in Pakistan forever.

The event was a two day Makeup Master Class at Nishat Hotel, Imperial Hall, Lahore, on the 4th-

5th of August, and brought together makeup artists, beauty brands, media channels, beauty

bloggers, fashionistas and beauty enthusiasts in a spectacular fashion.

The Master Class powerhouse boasted elite product brand sponsorships by Artdeco Cosmetics, Luscious Cosmetics, and Co-Natural, event decor by the exclusive Shazreh Khalid Events, Digital Media Partnership with Entirely Social and Media Partnership with Transmedia, with event coverage by some of the most prominent TV, print, digital and media channels in the country.

The Miracle Transformations Master Class broke all boundaries in the Beauty Space, and was full of “firsts.” This was:

• Pakistan’s first beauty workshop to be conducted at this scale. It was professionally organized to bring together learning, glamour, top beauty brands, influencers, socialites, and fasionistas in a seamless fashion.
• Pakistan’s first privately conducted makeup workshop that was endorsed by top beauty brands including Luscious Cosmetics, Artdeco Cosmetics and Co-Natural. The concept succeeded in creating a unique and new way for beauty product companies to join forces with one of the most sought after beauty product expert & influencer, Amina Raja, to promote their products to a large audience.
• Pakistan’s first beauty class that showcased the latest in beauty trends and innovations hitting the market in Pakistan.
• The first time, beauty products were tried and tested and only then presented by the expert, to a “beauty hooked” audience, along with the product selection and application techniques through an interactive makeup training, so that women could learn to use and experience them for themselves.
• The first time, transparency for the sake of learning was promoted in the industry. Where the industry was once driven by hiding trade secrets, the very exclusive makeup artist Amina Raja shared her secret makeup techniques that she had picked up within the course of her 20 year career.

Amina Raja, Makeup Artist, Amina Raja Makeup Studio

Amina Raja is one of the leading names in the beauty industry, an exclusive and highly sought after makeup artist and beauty extraordinaire, with over 20 years of experience in the field. Amina pioneered makeup classes in Pakistan, and today her Makeup classes are highly sought after,  catering to the elite, which makes them an envy for most. She has certified 150+ professional makeup artists and 300+ Self-Grooming Makeup Artists, and has herself been trained by the most sought after, elite makeup maestros and product companies from around the globe, making her one of the most experienced makeup artists & trainer to train generations to follow.

Amina Raja on why she conducted the “Miracle Transformations” Masterclass

Although I was never a part of the workshop but as a blogger I got the privilege to attend this Magical World created by Amina Raja and Beauty Hooked. This miraculous event was attended by the who's who of the fashion industry, Social Icons, Models, Media and Who Not! Bloggers!! The concept was to change the perspective and visions of makeup as perceived in Pakistan. All set according to the latest trend at the international makeup industry Amina Raja got the super appreciable stamina to go to the each student by herself helped everyone to transform into a Super Gorgeous Looks than before. The Class had more than 100 students each day! WOW! When asked her on why she conducted the “Miracle Transformations” Masterclass, She said:

“I wanted to break boundaries and defy convention by introducing a new concept. My vision was to raise the bar and bring about a change in the way and scale at which makeup is taught and perceived in Pakistan forever. The industry was lacking something different and trailblazing, which is why this workshop was put together. I was inspired by the hundreds of beauty workshops I have attended internationally and felt it was about time that the Pakistani beauty industry also brings fourth an experience that is at par with international standards. Still there is a lot to be done, and we are just getting started.”

Highlights from the Masterclass.

Sahr Said, CEO, BeautyHooked

BeautyHooked is the brainchild of two founders, Sahr Said, and Sidra Talha. Sahr Said is the CEO of BeautyHooked and an MBA from Cornell University in the U.S. She came back to Pakistan with a vision to change the way people experience beauty. She wanted to introduce a new way for Makeup artists and beauty product companies to create opportunities to promote themselves and their brands better. In this digital age where conventional advertising mediums are not very effective, BeautyHooked envisions, creates and organizes new ways to empower beauty entrepreneurs and product companies to grow their businesses, and for consumers to look & feel great. Sahr’s vision comes together through BeautyHooked.com an online platform that services all beauty needs, be it booking a beauty appointment, providing credible salon and product reviews, bringing fourth expert beauty advise or organizing trailblazing beauty events, Beauty Hooked has it all covered.

Sahr Said, CEO, BeautyHooked on why she joined forces with Amina Raja to Organize the “Miracle Transformations” Masterclass:

“BeautyHooked only brings users the best in Beauty. We envision, create and organize new ways to empower beauty entrepreneurs and product companies to grow their business, and consumers to look & feel great. With a focus on the Beauty niche, I try to partner with trailblazing makeup artists and product companies that have a vision to do something that is absolutely extraordinary. Making this vision a reality is my primary goal. Amina Raja is one of the pioneer makeup artists in the country, and one I truly believe has the vision and foresight to raise the bar in the industry for generations to come. We joined hands because I knew together we could create something that would change the way the Beauty Industry operates forever.”

Sneak Peek at the gorgeous Décor by none other the Charmers 

Shazreh Khalid Events 

The Lady of the hour Shazreh Khalid

The Media Partner Transmedia Digital Solutions

A complete Digital Marketing service provider firm. From Social media, to content marketing to online promotion and Public Relations, they offer all that a brand needs to build itself. It was an honor meeting these two gem and Co-Founders of Transmedia, Mr.Baber and Mr.Farhan Hafeez.

Co-Founders of Transmedia Baber and Farhan

At last, Thank you BeautyHood and Trasmedia for these amazing Goodies.

Social Media Links

Beauty Hooked:

Facebook:/beautyhooked | Instagram:/beauty.hooked

Snapchat:/beauty.hooked | Twitter: @beautyhooked

website: www.beautyhooked.com

Amina Raja:

Facebook:/aminarajamakeupstudio | Instagram:/aminarajamakeupstudio

Email: aminarajastudio@gmail.com

Disclosure : Goodies are provided by the Brand/PR company however reviews are always honest and never paid for unless specified as sponsored.